A real estate brokerage is the backbone of the property market, bringing together agents, brokers, and clients in a structured system that helps close deals efficiently. In this guide, we’ll explain how real estate brokerages work, what it takes to start your own, and which business models perform best in 2025.
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A real estates brokerage is a legally recognized business that facilitates real estate transactions by employing licensed professionals. These businesses act as intermediaries between buyers and sellers, overseeing contracts, listings, and negotiations.
Understanding the difference between a real estate broker vs agent is crucial. Brokers hold higher-level licenses and can own brokerages. Agents must work under a broker’s supervision.
So, how do real estates brokerages make money? They earn a cut from each closed deal through commission splits or service fees paid by agents.
Starting a real estate brokerage requires proper licensing, a clear vision, and solid planning. Here are the essential steps:
- Get licensed as a broker (this usually requires years of experience and passing a broker exam).
- Register your business entity and secure insurance.
- Choose your model—will it be in-person, virtual, or hybrid?
- Create commission structures, agreements, and operational policies.
Learning how to become a real estate broker lays the groundwork. Then, build your brand, recruit agents, and implement tools to support them.
Different types of real estate cater to different markets and goals. Picking the right one can determine your success.
An independent brokerage gives you total control over branding and operations. You set your values, systems, and strategies.
A franchise brokerage gives you access to branding, training, and national recognition—but it comes with startup fees and monthly royalties.
A modern choice, a virtual real estates brokerage removes the need for physical offices. Everything—from lead generation to transactions—is handled online.
Your real estates brokerage business model depends heavily on your commission structure:
- Split model: Brokers keep a percentage of the agent’s commission.
- Flat fee: Agents pay per transaction or a fixed monthly fee.
- 100% commission: Agents keep all earnings but pay service fees.
If you’re entering the industry, knowing how to choose a real estate brokerage is just as important as choosing a career path.
Here’s what to consider:
- Do they provide ongoing education and support?
- What’s the commission structure like?
- Are tech tools and marketing resources included?
- Does their culture align with your goals?
The benefits of joining a real estates brokerage include brand credibility, lead systems, mentorship, and career development.
To pick the best real estates brokerage firms, focus on more than name recognition—look at what they offer in terms of growth and support.
Some top real estates brokerages in the US are leading the pack thanks to innovation, culture, and agent success. Here’s a quick look:
- eXp Realty – Known for its cloud-based platform and revenue share model.
- Keller Williams – Offers robust training and strong team culture.
- Compass – Provides premium branding and marketing tools.
- RE/MAX – Global reach and a trusted franchise model.
These firms succeed by evolving with industry changes and offering what agents need most.
Modern brokerages need technology to thrive. The right real estate brokerage software can automate, organize, and scale your business.
Key tools include:
- CRMs like Follow Up Boss or kvCORE to manage leads
- Transaction tools such as Dotloop or SkySlope
- Marketing automation via Real Geeks or BoomTown
If you’re learning how to grow a real estate, investing in the right platforms makes your operations smoother and your agents more productive.
Standing out in today’s market requires smart, consistent promotion. These real estates brokerage marketing strategies will help you grow:
- Local SEO to target your community
- PPC ads on Google and Facebook
- Content marketing—blogs, videos, and email newsletters
- Social media presence with client testimonials and listings
- Agent recruitment campaigns to build your team
If you want to grow a real estate brokerage, mix digital tools with personal connections to maximize reach and retention.
A real estate brokerage can be a highly rewarding business—both financially and professionally. Whether you’re planning to start your own brokerage or looking to join the best real estate firms, the key is understanding the business from the ground up.
From exploring commission structures and business models to implementing marketing strategies and the latest real estates brokerage software, success depends on smart choices and consistent execution.
Take the time to plan, build, and grow with purpose. Whether you go independent or virtual, there’s room to thrive in today’s real estate world.
What’s the difference between a real estate agent and a broker?
A real estate broker has more licensing and can manage a brokerage. An agent must work under a broker.
How do brokerages make money?
Primarily through commission splits, transaction fees, or flat-rate services offered to agents.
Can I run a brokerage without a physical office?
Yes. A virtual real estates brokerage uses cloud-based tools to operate entirely online.
Which brokerages are most successful in 2025?
Names like eXp Realty, Keller Williams, and Compass continue to dominate due to strong models and tech focus.
Linda brings a personal touch to every real estate transaction. Her commitment to understanding your unique needs and aspirations sets her apart, making your property dreams a reality.
